NATUR-E has once again achieved a remarkable milestone by receiving the TOP Innovation Choice Award 2025 for its product innovation, NATUR-E Advanced Age-Rejuve & Glow Anti-Aging Hand & Body Serum. The product was recognized as "an innovative solution for healthy, radiant, and firm skin, enhanced with advanced formulations to help keep skin smooth and toned." The award was granted based on the TOP Innovation Choice Index assessment by TRAS N CO Indonesia and InfoBrand.id.

According to the official statement from the organizers, the TOP Innovation Choice Award 2025 is presented to companies or brands that successfully develop innovative products or services, scoring a minimum of 71 points and ranking among the top 150 innovations. The selection is based on internal evaluations by TRAS N CO Indonesia and InfoBrand.id, or assessment by a panel of judges. The award is evaluated based on three key aspects: Innovation Idea, Innovation Advantage, and Innovation Differentiation.

This recognition further reinforces NATUR-E’s commitment to continuous innovation in delivering high-quality skincare products to consumers.