PT Darya-Varia, through its brand Natur-E, has launched an inspiring initiative called "Nurturing Skin, Nurturing Earth", encouraging consumers (Naturians) to care for their beauty while protecting nature. Beyond offering high-quality skincare products, Natur-E is committed to preserving marine ecosystems through coral reef restoration and mangrove planting programs.

Running from December 25, 2024, to February 16, 2025, this initiative partners with LEVA.co.id, an organization dedicated to mangrove conservation and environmental protection. Together, they are taking real action by restoring coral reefs, planting mangrove seedlings, and cleaning up beaches on Tidung Island.

This program is part of Natur-E Advanced Age-Rejuve & Glow launch, a new skincare line formulated with the finest natural ingredients to promote healthy skin. Naturians can take part in this green movement—every purchase of Natur-E Advanced Age-Rejuve & Glow automatically contributes to donations for coral reef and mangrove seedlings. This means that while you nourish your skin with powerful benefits, you’re also helping to restore balance to marine ecosystems.

One of the key ingredients in Natur-E Advanced Age-Rejuve & Glow is Astaxanthin, a potent antioxidant derived from red algae in the ocean. Inspired by the wonders of this natural ingredient, Natur-E is taking meaningful steps to protect marine life, especially coral reefs, which serve as vital habitats for countless underwater species.

Through this initiative, Natur-E and its consumers have donated 500 coral reef seedlings and 2,000 mangrove seedlings to support the ecosystem on Tidung Island. This tangible contribution proves that even the smallest act of care can create a significant impact on the environment.

According to The Reef-World Foundation, coral reefs are home to over one million marine species. Although they cover less than 1% of the ocean’s surface, they provide shelter, food, and breeding grounds for 25% of all marine life. If coral reefs are damaged or lost, countless species that depend on them will struggle to survive, leading to a decline in biodiversity. Additionally, coral reefs act as natural barriers against large waves, protecting coastlines from erosion, and help absorb carbon dioxide from the atmosphere and seawater, playing a crucial role in mitigating global warming.

Sri Annisa Shaliyasih, Brand Manager of Natur-E, emphasizes, “Even the smallest contribution to nature conservation is valuable. Let’s take action together and contribute to sustainable environmental preservation—because the Earth is our home.”

By choosing Natur-E, you’re not just taking care of your skin—you’re also helping to protect and preserve the beauty of our planet. After all, true beauty isn’t just about healthy skin; it’s about caring for the world around us.